Privacy Policy - FireCove

**Effective Date:** October 8, 2025

This Privacy Policy describes how **FireCove** ("we," "us," or "our"), a bespoke web application development company specializing in the hospitality industry, collects, uses, and discloses information when you visit our website (`https://www.firecove.co.uk`) and engage with us.

1. Information We Collect

We only collect information necessary to conduct our business and fulfill your requests.

A. Information You Provide to Us (Contact Information)

This includes personal or business identification information you voluntarily provide when you contact us via email, phone, or any consultation request form. This information may include:

• **Name** and **Job Title**
• **Company Name** and **Industry**
• **Email Address** and **Phone Number**
• **Details** regarding your project needs and challenges.

B. Usage Data

When you browse our site, we automatically collect basic non-personal information sent by your browser (usually via cookies and analytics tools). This information may include:

• **IP Address**
• **Browser Type** and **Version**
• **Pages Visited** and **Time Spent** on those pages
• **Referring URLs** (how you found our site)

2. How We Use Your Information

We use the information we collect for the following business purposes:

• **To Respond to Inquiries:** To communicate with you regarding your request for a consultation, demo, or general information.
• **To Understand Our Audience:** To analyze the traffic and usage patterns of our website to improve our content, marketing, and service offerings.
• **To Manage Client Relationships:** To maintain records of our communications and project discussions for current and prospective clients.
• **To Maintain Security:** To monitor and prevent technical issues or fraud.

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We only share information in the following limited circumstances:

• **With Service Providers:** We may share information with trusted third-party services (such as website analytics providers or email delivery services) that assist us in operating our website and conducting our business, provided they agree to keep this information confidential.
• **For Legal Reasons:** If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• **Business Transfers:** In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

4. Cookies and Tracking Technologies

Our website uses cookies (small data files stored on your device) to collect Usage Data. These are primarily used for essential functions and analytics (e.g., Google Analytics) to help us understand visitor behavior.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function correctly.

5. Data Security

We implement reasonable security measures designed to protect your information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Your Rights (e.g., GDPR)

Depending on your jurisdiction (particularly if you are in the UK or EU), you may have the right to access, update, or delete the personal information we hold about you. If you wish to exercise these rights, please contact us using the details below.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the **"Effective Date"** at the top. You are advised to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us:

**Email:** info@firecove.co.uk